MBA – Research & Development

• Grants received Rs 4 lakhs
• Granting agency AICTE
• Period 2011- 2013
• Chief co-ordinator Dr. P. Uma Rani

• Grants received Rs 2 lakhs
• Granting agency ICSSR
• Period 2013- 2014
• Chief co-ordinator Ms. P. Shalini

• Grants received Rs 20000
• Granting agency DST-NIMAT
• Period 2016- 2017

• Grants received Rs 600000
• Granting agency DST-NIMAT
• Period 2019- 2020

• Grants received Rs 7500
• Granting agency TNSCST
• Period 2022- 2023
• Chief co-ordinator S. Shahul Ameed
• Title A study on promotional strategies for self-help groups (shgs) product in Tamilnadu.

• Grants received Rs 7500
• Granting agency TNSCST
• Period 2021- 2022
• Chief co-ordinator S. Shahul Ameed
• Title A study on promotional strategies for self-help groups (shgs) product in Tamilnadu.

• Grants received Rs 7000
• Granting agency TNSCST
• Period 2019- 2020
• Chief co-ordinator Dr. S. Shahulameed
• Title A study on promotional strategies for women’s SHG

• Grants received Rs 7500
• Granting agency TNSCST
• Period 2013- 2014
• Chief co-ordinator Dr.Umarani
• Title A study on promotional strategies for women’s SHG

1. Dr.S.Senthil kumar published a paper on the topic of A LOOK UPON THE RESPONSIVENESS AND ASSURANCE IN PRIVATE HOSPITALS SERVICE QUALITY in the journal of JME.
2. Dr. S. Shahul Ameed, “ Customer Relationship Management in Banking in the UK industry: Case of Lloyds Bank” ECS Transaction 107(1)14325-14333(2022), 10.1149/10701.14325 ecst@The Electro chemical society
3. S M Vadivel, V Sakthivel, Praveena L, V Chandana, 2023, “Apartments Waste Disposal Location Evaluation Using TOPSIS and Fuzzy TOPSIS Methods”, Springer.

1. Praveena L (2020), Bitcoin A Careful Design of Bubble or Legit Currency: Analysis Based on Indian Economy, IOSR Journal of Business Management, ISSN-2278.
2. Praveena L (2020), A Study on Crypto currency in India – Boon or Bane” – With special reference to Bitcoin, IOSR Journal of   Business Management, ISSN-2278.
3. Praveena L (2020), Coronavirus Spreads and Bitcoin’s 2020 Rally Is There a Link? – With special reference to Bitcoin, IOSR Journal of   Business Management, ISSN-2278.
4. Dr. Uma Rani.P (2012), Consumerism in health care industry, International journal of Consumerism, volume 2, Dec 2012, ISSN-2250-1010
5. Dr. Uma Rani.P (2012), Funding pattern of textile companies in India with special reference to Tamil Nadu, Finance India, VOL XXVI NO.2, June 2012, ISSN 0970 – 3772
6. Dr. Uma Rani.P (2012), Consumerism in health care industry, International journal of Consumerism, volume 2, Dec 2012, ISSN-2250-1010
7. Dr. Uma Rani.P (2012), Funding pattern of textile companies in India with special reference to Tamil Nadu, Finance India, VOL XXVI NO.2, June 2012, ISSN 0970 – 3772
8. P. Shalini (2012), A study on Financial Awareness of Investors, International Journal of Business Intelligence and Management, Vol.2(2010)-ISSN :0975-8100 and Book Retail Business in India.
9. P. Shalini (2012), Entrepreneurial Attitudes among B-School students – An Empirical Approach, Journal of Management Thought & Practice, and ISSN: 0974-908X, Volume: 04, Issue: 01, March 2012. Page no: 39-49
10. Dr. Uma Rani.P(2011), A Study on steps taken to improve credit & savings in rural India, International journal of Research in Commerce, IT & Management, ISSN 2231- 5756, Issue -5, October 2011
11. Dr. Uma Rani.P (2011), “Analysis of stress in service industry” International journal of Research in Commerce, IT & Management, ISSN 2231- 5756, Issue -5, October 2011
12. Varatharaj (2011), Short Term Stock Price Movement of Private Banks in India – Technical analysis, Journal of Commerce and Management Research (JCMR) ISSN 2249-0422, Coimbatore.  Volume – 1 Issue-3 November -2011, page no – 67-80.
13. Varatharaj (2011), Factors Affecting Modern Retailing in India: A Consumer Perspective study in Chennai at MTC Global, Journal of Management and Entrepreneurship, Volume – 1 Issue-3 Oct – Dec 2011, page no – 65-76.
14. Senthilkumar S (2010), E-Marketing, Voice of Managers, Himalaya Publication House, New Delhi. ISBN: 978-81-8488- 942-0.
15. Senthilkumar S (2010), Financial Outsourcing, Voice of Managers, Himalaya Publication House, New Delhi. ISBN: 978-81-8488- 942-0.

1. Dr.S.. Shahul Ameed and Dr.S. Kasthuri (2020), A study on impact of customer relationship management practices on customer retention with special reference to departmental stores, International Journal of Xl’AN university of Architecture &Technology, ISSN: 1006-7930, September 2020.
2. Dr.S.. Shahul Ameed (2017), A study on impact of customer relationship management practices on customer retention with special reference to departmental stores, International Journal of Finance and Management research, ISSN: 2395-5929, June 2017.
3. Dr.S.. Shahul Ameed (2017), “A Study on Issues and Challenges of CRM Tools in Departmental Stores, International Journal of Finance and Management research, ISSN: 2395-5929, June 2017.
4. Shahulameed and Dr. Umarani.P (2015), Impact of membership card on retention of customers in retail sector in Chennai, International journal of Business intelligence and innovation, ISSN:2279-0918 Volume. 1. Number2, pp. 71-77 April, 2015.
5. Varatharaj (2012), “Perception of customers towards insurance sales personnel – a Pragmatic Approach, International Journal of Social Sciences and Interdisciplinary Research(IRJC), ISSN: 2277677X volume:01 No:02 – April –June 2012 page no:100-106
6. Varatharaj (2012), Financial Inclusion is an Instrument for Inclusive Growth to Empower Rural Area, JS International Journal of Social Science (JSIJSS), ISSN-2278.
7. Varatharaj (2012), Perception and Consumer Behaviour towards Private Labels at Retail outlet in Chennai City – An Empirical View, International Journal of Research in Commerce & Management (On Line Journal), Volume No. 3 (2012), Issue No. 3 (March) ISSN 0976-2183.
8. Varatharaj (2012), Work Life Balances a Source of Job Satisfaction -An Exploratory Study on the View of Women Employees in the Service Sector, International Journal of Multidisciplinary Research (On Line journal), ISSN: 2231-5780 Vol.2 Issue 3, March 2012.
9. Uma Rani.P (2012), Entrepreneurship development through human resource management practices, International journal of research in computer application & Management, volume–II, Aug 2012, ISSN-2231- 1009
10. Uma Rani.P(2012), Portrayal of Modern Management Principles in Hinduism, International journal of organizational behaviour and management perspective, Vol-1, Oct.2012, ISSN 2279-0950.
11. Uma Rani.P (2012), Advancement in technology and sustainable growth of self-help groups, International journal of Entrepreneurship and Business Environment Vol-1, Oct.2012, ISSN 2279-0918.
12. Uma Rani.P (2012), A comparative analysis of system quality of ERP system in different organizations, International journal of Entrepreneurship and Business Environment Vol-1, Oct.2012, ISSN 2279-0918
13. Uma Rani.P(2012), Environmental friendly through Green Banking, International journal   Applied services and marketing perspective, Vol-1, Oct.2012, ISSN 2279-0977
14.  Uma Rani.P(2012), Private labels of big bazaar –a success story, International Journal   Applied services and marketing perspective, Vol-1, Oct.2012, ISSN 2279-0977.
15.  Uma Rani.P(2012), Entrepreneurship development through human resource management practices, International journal of research in computer application & Management, volume–II, Aug 2012, ISSN-2231- 1009
16.  Uma Rani.P (2012), Portrayal of Modern Management Principles in Hinduism, International journal of organizational behaviour and management perspective, Vol-1, Oct.2012, ISSN 2279-0950
17. Varatharaj (2012), An Empirical View On Customer Perception and Satisfaction Towards BSNL Broadband Connections in Chennai City, RVS Journal of Management, ISSN 0975-3435 –Volume 5 No-1 Page no- 126-140 July 2012
18. Senthilkumar (2012), Private Labels of Big Bazaar: A Success Story, International Journal of Applied Services Marketing Perspectives, Vol 1, Number 2, October to December pp55-57.
19. Dr. Senthilkumar, (2012) A Study on Employee Perceptions on Job Satisfaction with reference to IT Industry”, The International Journal Research Journal of Social Science and Management”, Mohamed Sathak College of Arts and Science, Sholinganallur, Chennai-600 119, 03, July -2012. Volume 02.
20. Shahulameed and Rajagobalan (2012), Advancement of technology and sustainable growth in global economy Energy Management for Climate Abatement, International Journal of PEZZOTTAITE ISSN:2279-0918 Volume.1. Number2, pp. 7-10 December, 2012.
21. Shahulameed and Rajagobalan (2012), Unconventional Rationalities in Modern Management System, International Journal of PEZZOTTAITE, ISSN:2279-0918 Volume. 1. Number2, pp. 71-77 December, 2012.
22. Varatharaj (2011), Assessing Societal Needs and Quality of Higher Education in Present Scenario – An Empirical Study, International Journal of Exclusive Management Research IJEMR – September 2011 – Vol 1, Issue 4 – ISSN 2249-258.

Memorandum of Understanding have been signed with the following industries to encourage expert talks from industry professionals, seminars, workshop, Industrial Visit, etc., to support the students activities.